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For Redditors (as its users are called), it’s a great way to keep your finger on the pulse of the Internet, participate in open discussions about shared interests, get answers from highly engaged niche communities, and, of course, perpetuate memes.

To outsiders who haven’t learned how to use Reddit, though, it might seem like a haven for snark and sarcasm, where anonymity runs rampant and users commit weird inside jokes and try each other for upvotes.

Reddit is a whole different world compared to TikTok, Instagram, Twitter or anywhere else you might spend your time online. So, in a way, Snoo—the iconic Reddit alien pictured in the header of this post—is a fitting mascot for this strange, popular community-based website.

With 52 million daily active users and a net worth of $10 billion, Reddit is the 16th most popular social media platform and considers itself “the front page of the Internet.”

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Reddit is also where a lot of viral content gets early traction, where celebrities and interesting people open up and tell the world “ask me anything,” and people come together to talk about every topic under the sun.

There’s a subreddit for (almost) everything—from r/Fitness for exercise and nutrition enthusiasts to r/CatsStandingUp which is literally just a bunch of pictures of cats…standing up.

Once you get past the complicated-looking interface, understand the basics of how “sharing” works on the platform, and get to know its nuances, Reddit can add a lot of value to your life and—although it’s generally marketing-averse—to businesses. you

The first thing you need to understand is that Reddit thrives on anonymity, but is kept in check by transparency.

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Using your real name or year of birth in your username is strongly discouraged unless you plan to invest in your own personal brand. Talking and engaging freely with others is how you get the most out of Reddit. This is because other users can easily see your entire posting/comment history, making it easy for the community to police itself and assess how genuine someone is based on their past behavior on the site.

Creating an account is easy enough. All you need is a username and password—you only need to enter your email if you want to verify your account for long-term use.

For this reason, it is not uncommon for users to have one or two “main” accounts that they rely on and several “throwaway accounts” that they only use once or in certain situations.

Once you have registered, you will automatically subscribe to several popular subreddits, such as r/videos and r/gif, but should also search and subscribe to other subreddits you want to be part of based on your interests.

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If there is a subreddit you want that does not exist (although this is easy), you can even create your own subreddit.

On Reddit, people tend to speak not only in “internet speak” but also terminology that is specific to the platform. There are a lot of terms and abbreviations that you will end up learning over time.

Here’s a glossary of commonly used Reddit terms to help you navigate this strange new world—many of which will be covered in more detail in this post:

Downvote: A downvote that indicates a post or comment is not relevant, promotional, or does not contribute any value.

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Karma: There are post karma and comment karma, both of which reflect the quality of your account on Reddit. These points are awarded based on the votes you get from your actions on Reddit, and only exist to give the community a sense of legitimacy and your experience as a Redditor.

Reddit Gold: A premium Reddit membership with additional features that can be purchased for yourself or awarded to users who you think have made a significant contribution to Reddit.

Mod (moderator): An account that monitors the subreddit to ensure its rules are being followed, with special permission to ban and remove users, posts, and comments as they see fit.

TL;DR (too long; didn’t read): A short summary that briefly describes a large body of text, usually in a long text post.

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X-post (cross post): Share a post from one subreddit to another by submitting the original submission URL to Reddit and adding in the title that it’s an “X-post from [original subreddit].” This is considered the right way to share something across multiple subreddits.

Repost: Post something that has already been posted in this subreddit. Try to avoid this by searching the subreddit to see if your link is already shared.

Discarded account: A Reddit account that is not the user’s primary account and was not intended for long-term use. A user can have multiple accounts designed for different occasions.

OC (original content): Content that is deemed original to Reddit and is not repeated from somewhere else, but is something that a user has created himself.

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IRL (in real life): Synonymous with the offline world and refers to your actual experiences outside of your online Reddit identity.

NSFW (not safe for work): explicit or inappropriate content you might not want to open in a public place. This is usually found in the post title to warn people before they click on the link.

FTFY (fix it for you): A correction made regarding a typo or factual error, or sometimes used as an unclear comment.

TIL (today I learned): Something the user did not know before, but now knows (probably) because of the Internet. There’s a whole subreddit for these lessons at r/todayilearned.

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AMA (ask me anything): An invitation to Redditors to ask any question they may have with the promise that the user will answer. It usually starts with “I’m a [something unique/interesting about you], ask me anything.” Visit r/AMA for example.

Shadow ban: Since a person who has a banned account can just go make another one, “shadow ban” is a special punishment where the user does not know they are banned because, instead of having their account closed, all future posts are. essentially made invisible to everyone else.

Flair: Added as part of your display name in a specific subreddit (some are defined by the mods, and some let you create your own). Sometimes the subreddit’s rules will require you to use a flair to indicate you are a specific type of poster.

By no means is this a complete list, nor should you expect to grasp it all right away, but it is a good resource to refer back to as you get to know Reddit.

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Online etiquette is important anywhere you post online. But it’s even more important on Reddit, where it’s easy to hide behind anonymity and engage in bullying, spam, and sneaky self-promotion.

You can read the full Reddit’s own guidelines, or Reddiquette, but it’s a simple rule:

When you post something, ask yourself if it’s relevant to the subreddit and do a quick search to see if it’s already been posted there.

When you upvote, downvote or comment on someone’s post, consider how it benefits the greater good of the subreddit.

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Posts and comments need to add value-posting the same thing someone else posted or commenting with “That’s hilarious” or “Cute dog” will not get you upvotes, but something new, witty, insightful, or educational.

It’s best to assume that each subreddit is different from the next and take some time to get to know each other’s posting rules and behavior before contributing. Ignoring the rules can get your post deleted or get you banned from the subreddit.

Posting and commenting on Reddit is how you get votes that lead to karma, which is Reddit’s way of quantifying the contributions of each user.

There are two types of submissions you can make on Reddit (although certain subreddits might limit themselves to just one or the other):

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You can submit these from the “Create a Post” page on your subreddit and click Post when you’re ready to publish.

Before you submit, however, be sure to use Reddit’s search feature to make sure you’re not reposting an existing post (Redditors frown on this). You can find tips here on how to get specific with your searches.

Timing, the text you write, and the subreddit you submit to all play a role in gaining traction on Reddit. Get enough votes and comments in a short amount of time and your post can end up at the top of the subreddit and eventually the front page of Reddit, where millions of people will see it.

Since Reddit embraces anonymity and has multiple common accounts among users, the karma system is how Reddit establishes credibility. The more karma you have, the more Reddit will take you seriously. But there are two types: post karma and comment karma.

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You get post karma for the votes you receive on the posts, and comment karma for the votes you receive on your comments, so it is a good idea to be active in

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