Best Web Hosting Reddit 2020 – So you’ve finally taken the plunge and decided to create your own website. Congratulations! But the hard work, of course, does not end here – once your website is up and running, you need to think about how to promote it.
If you have a local business site or e-commerce store, you want to reach as many potential customers as possible. If you have a blog, you want to attract as many dedicated readers as possible. And if you’re putting together a personal portfolio, you want every potential client to be able to access your work.
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So what is the secret to promoting a website? We’ve got 10 insider tips that we’ve shared below.
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To make sure that your website can handle all the traffic that your website advertising will generate, you need to choose a web hosting provider.
The right web hosting is able to provide your site with enough resources to accommodate a large number of visitors at the same time, which will be invaluable when you start promoting your website.
Good to know: If you use a website builder to build your site, then the web hosting is sorted for you! The appeal of website builders is that they take care of all the technical and behind-the-scenes work, but the trade-off is that you won’t have as much scale or control when it comes to taking care of your own hosting.
The major web hosting players we’ve ranked in our guide to 11 web hosting providers are determined by factors such as server uptime, storage, bandwidth, and value for money. Depending on which factor you consider more appropriate, we recommend choosing one of these providers:
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Not sure which provider will optimize your site for success? Our comprehensive hosting comparison chart will give you more information about the best providers!
Now that you know about setting up your site, let’s get into the rest of our website promotion tips.
With so many tactics on offer, learning how to promote your website can sometimes be overwhelming. However, we recommend starting with search engine optimization (SEO). It covers all the changes you can make to your website to rank higher on the search engine results pages (SERPs).
The higher your website ranks in Google, the more traffic it will receive – just five organic results (ie no ads) alone account for 67.60% of all clicks on Google search!
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You can hire SEO experts to improve your rankings, but we have some helpful SEO tips that you can implement on your own for free! There are over 200 factors that can affect your website’s ranking, but we’ll cover the easiest and most effective ones:
Optimizing your images will make your site more attractive to search engines. You can do this by adding image alt tags, which are descriptions that tell search engines exactly what each image on your site describes.
You can also compress your images before uploading, which reduces file size and makes your pages load faster. We recommend using the free kraken tool.
You want your titles and descriptions to be short and relevant – they will be many people’s first impressions of your page, and you want them to attract potential visitors! For example, the “…” you see in the example title should be avoided if possible. The shorter and sweeter your title is, the better!
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You should also aim to include the keyword in your page titles (we’ll show you how to do this shortly!). A keyword is a word or phrase that people search for on Google that you want your page to rank for.
For example, if you want your page to rank for the keyword “exercise tips” then you’ll want to include that phrase in your page title, e.g. “Our Top 5 Tips.”
Using keywords is one of the most effective ways to promote your website, which has a huge impact on your website ranking, which in turn has a huge impact on traffic.
Emma Kowalski, website marketing planner at Xtreme Events, explains how SEO has grown her company’s audience over time:
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“Through putting more effort into SEO over the past year, we’ve seen our traffic increase 103% year-over-year! This was largely around a deeper content strategy, addressing on-site cannibalism issues, and expanding into new areas.”
Xtreme Events is a company with a wide audience. Its website advertises a variety of events, from children’s birthday parties to corporate team building exercises.
In SEO, cannibalism occurs when multiple pages on your site rank for the same keywords. When this happens, your pages are basically competing with each other, which is not efficient! To stop this from happening, you can do a Ctrl+F search through the competition page for the target keyword and delete what you find.
Short and sweet URLs are great for SEO. It makes it easier for search engines and users to understand what the page is about. We also recommend separating words in your URLs with hyphens to make the reading experience easier.
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Keyword research is a great SEO tool when you’re just figuring out how to promote your website. We will discuss it in the next section because it can help you decide what topics to cover in your blog.
If you want to know how to promote your website quickly, easily and affordably, then get your email accounts ready. Email marketing is one of the most profitable marketing methods, returning an average of $42 for every dollar you spend.
To create your own email messages, you can use tools like MailChimp, or if you use a website builder like Wix, you can use marketing features like Wix Ascend to create and send email campaigns all in one place. .
To get users’ emails, you can ask them to share their details when they enter a competition or take a quiz. Also, you should save emails already in your database if your business uses data forms to sign up for services or newsletters.
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How do you get recipients to open your email and read about your new website? You need to get your subject lines working – and we’ve got some useful subject line tactics to help you do just that:
Research has shown that the five most effective subject line keywords (words that increase open rate) are:
So, you should try the above tactics and keywords when writing email content about your awesome website that has been updated. Go!
Most website builders allow you to add a blog page to your site with the click of a button, which you can update regularly with posts and photos.
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A blog is a great way to promote a website. It adds an element of human interest to your brand and shows that your site is constantly updated with new information.
What does the person visiting your site want to read about? This is where keyword research comes into play. You can find out with free online tools such as Google Trends and Answer the Public, which show the search volume of various keywords over time.
For example, if you sell makeup online, you can blog about the latest beauty trends. In this case, you’ll want to use keywords like “popular makeup” or “new makeup.”
This goes along with blog posting as a way to personalize your website promotion efforts. As long as your video has a link to your new website, you can post your videos on forums, attach them to emails, and post them on social media.
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To create an explainer video about your business or brand, you can use free tools like Lumen5. Or, you can create a more unique video using a smart phone with a great camera, microphone, natural lighting and your friends or colleagues as actors.
Below is a screenshot from one of our Wix videos from our YouTube channel. We love talking about website builders, so why don’t you write about your favorite niche and your brand new website? It would be great content to post on social media or Reddit (more on that later).
If you’re worried about videos slowing down your site, there’s an easy fix. You can upload videos to platforms like YouTube or Wistia and then embed them on your site.
With third-party uploading and hosting, instead of uploading directly to your site, the “weight” of the videos falls on the third party instead.
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These videos can be placed on your About Us page, your landing page, or anywhere else on your site! Showing images and videos of you and your team is the best way to create a connection with your audience. Just remember to compress your images using kraken before uploading!
Check out this picture of the WBE team – we put it on our homepage to introduce ourselves to readers like you!
You can’t always rely on organic marketing alone to promote your website – sometimes your efforts are needed
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