Michigan Web Site Design – As an IT business owner, you know that the digital market is opening up new opportunities right now, especially for service businesses. With that in mind, you’ve decided to create a website. But what is the best website design for an IT company? Is marketing a service-based business website different from other types of business?
The local IT company is unique. It is a service based business, usually small to medium sized, with a focus on communities in the service area. For you, as an IT business owner, the most important thing is to find the right people on the Internet. This is where we start when designing a website for an IT company: who is looking for you online and how will they find you?
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This is where we start when designing a website for an IT company: who is looking for you online and how will they find you?
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Your first step is to get to know your customers as best you can. This means that you have to figure out what type of people need your IT services.
If you sell services to businesses, you are a b2b service provider. As such, it is likely that you will be offering your services to a range of businesses. List the types of businesses you currently work with or may serve.
Think about the person you regularly contact or communicate with in your b2b IT projects. Is this a business owner? Internal IT technology? It is very important to identify the person within the company who needs your services. This is the person most likely to find your IT company online.
Find out what this person needs from your business. How will she feel about the services she needs? In other words, if this person were to use Google to search for IT companies, what terms would they use? These are the conditions –
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Think carefully: if Linda at Schmakel Dentistry needs help maintaining her network, she’ll type something like “IT support” or “IT service company” – which means you need a webpage dedicated to that key term. If you create that special page that targets that keyword, you’ll have a much better chance of getting your business to the top of Google than if you didn’t.
Define the service area. Many service businesses are either local or regional. If you are local, your business is focused on a smaller area than if you were a regional business. Regional businesses present a greater challenge as they must target a wider and more diverse area.
Before you create your IT company website, figure out how you will be found online. How will your customers get to your site?
It is not enough to create a website and launch it on the Internet. You need to define a strategy to attract people to your site. It is best to define this strategy before you create your website.
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There are several ways to attract local customers to your site. You need to determine which methods you will use on your website and in your marketing campaign.
If you plan to drive traffic through Google, that’s great! But in order to do this, you need to complete several tasks:
Using email to drive customers to your site is a great idea. Email is very effective in driving new and repeat traffic.
Most of your clients use a social media platform. This means that you need to identify the platforms your customers use the most so that you can communicate with them.
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One of the most important things you can do to get found is to build links. Link building is very important because Google uses links to rank websites in search results. The higher the quality and total number of links to your site, the better.
Now that we have all the research, you are ready to start planning your website project.
You are a service company with a local or regional service area. Therefore, your site should have the following pages:
The above pages are the most basic pages that you should include on your website. These pages are what clients need. There is also evidence for this in numerous web usability studies. The following information is taken from KoMarketing’s 2015 usability study.
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“Once you’re on the homepage, what information do you want to see available?” (respondents could choose more than one answer)
“When you land on an internal page of a supplier’s website from a referral site or search engine, how do you navigate?”
Your design can make or break your site’s effectiveness. A professionally designed website adds credibility to your IT company. In fact, Adobe has found that 75% of users’ judgments about the credibility of your business are based on the design of your website.
For the home page banner, we suggest that you select one message and one action that you want your customers to take. We do not recommend rotating banners because they are not very effective.
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Photography will make or break your IT company’s web design, trust us. Professional photography takes your website from ordinary to truly stunning.
If you can’t afford full professional photography, at least invest in avatar photos of you and your team.
Stock photography has a (limited) place in IT website design. If for some reason you need to include stock photos on your website, make sure they are professional. You don’t want to use amateur photos anywhere on your website, unless it’s a random, authentic photo that represents your real team. We suggest you save amateur photos for social networks.
Here is a very simple list of five elements that your IT company should consider in order to make your site better:
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You will need each of these elements to be successful online. Again, start with your customers. Find out who they are and what they want. Find out where they spend their time online (Do they use Google? Social media?).
There are many free websites on the Internet and you have probably already checked out some of them. But to really connect with your customers, build a strong brand, and increase sales, you might want to consider a custom website design.
The other element you need is the professional development of your website and ongoing support. This is indeed a vital element that many IT companies overlook. The performance of your website is related to its effectiveness as a marketing tool. If your site loads slowly, if images don’t load, or if you have broken links on your site, your visitors will leave.
Having a support system is also essential for any professional company website. No matter how technically gifted you are, websites are different from IT. At Artonic, we enjoy working with IT companies because most IT business owners understand many of the technical elements of web design.
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However, the support team is always there to support you – no matter what time of day or night. If you have a problem that needs to be solved quickly, you can give them a call. It also saves you a lot of time so you can focus on running your business instead of working on your website’s performance.
Showcase authentic images of your team, your building, and your clients. Get photos of your team performing the services you offer. Your clients want to view these types of images. Professional photography helps you build rapport with your clients, build trust, and build credibility.
Often overlooked, ignored, and even shunned, website content is the heart and soul of your IT company’s website.
Pay attention to the information you post on your website. Is this what your clients want? If not, just update it.
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As noted earlier, your strategy for driving traffic to your site should be considered before you start developing it. So your marketing plan can be embedded into your website.
Marketing is a constant activity of all successful IT companies. If you have questions about marketing your IT company, you may find the following information helpful:
We have put together several case studies of many of our clients who own a service-based business. Our goal is to show you how to successfully market your service business. Below is an example of one of our oldest clients, Doctor Flue, Inc. Read the case study to learn how Doctor Flue, Inc. develops his business.
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