Social Media Tracking Apps – Helps us keep up with industry news and specific topics, to monitor our competition and their digital activity and most importantly, monitor our brand’s social media mentions on various digital channels. Ksenia Newton, Digital Marketing Manager at CrossCap
Social Media Tracker is a tool to measure the performance of social media brands. Social reports enable you to identify ways to improve your marketing campaigns.
Social Media Tracking Apps
Social media tracking is the process of monitoring online conversations of brands. Social analytics tools help you listen to what people are saying about brands on different social channels. These tools monitor social media, news, blogs and media.
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Social tracking apps provide you with valuable insights about Share of Voice on Twitter, Facebook, Instagram and more.
Given the explosive and continuous growth of social media, implementing a social media monitoring strategy is crucial for any business hoping to drive leads and conversions from their marketing efforts. Continuous measurement and social listening are keys to reaping the most value from your social media marketing campaigns.
Social media activity remains vital for insight into customer care, increasing engagement rates and bringing your audience closer. By tracking your mentions in a social media campaign, you can quickly identify your brand ambassadors, listen to your customer stories or understand what really matters to your customers.
Be the first to know who’s talking about your company. By constantly performing media monitoring, each social media manager can stay in control of any sudden situation.
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Track social mentions to identify influencers and prospects who consistently engage with your brand. Build an influencer campaign using Facebook insights and Instagram analytics.
With a solid understanding of how social media posts work, you can grow and improve your ongoing social media campaigns to be relevant to your business.
A brand that listens to and interacts with its customers effectively on all major social networks will enjoy better lead generation and conversion rates.
Rather than wasting valuable time and resources repeating the same ineffective strategies, tracking your social platforms can help your brand identify the most effective steps to take for each campaign.
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Marketing teams use social media tracking to identify what’s working for your brand and what’s not. What was once a successful social media strategy may change as time passes and your audience changes.
With so many social tracking metrics, it can be difficult to identify which are the exact metrics you should be tracking. Tracking social media channels is not an easy task if you don’t have a social media stats tracker.
Metrics resulting from proper tracking provide insights into which platforms are most effective in reaching your customers. If, for example, you generate significantly more leads from LinkedIn rather than Instagram, you should allocate more resources and content accordingly.
Allows you to track and participate in online conversations in real time. Works great for spying on your competitors, managing your brand reputation, media and brand monitoring, content marketing and much more. You’ll also get real-time notification when a new post is anywhere online. Has a complete social tracker app that performs effective social listening, and also discovers the competitor’s social media performance. Brand Mentions supports Instagram, Facebook, Twitter, Reddit, LinkedIn and more. You can also link your Google Analytics account for collecting even more mentions.
Young Friends Using Tracking App With Mobile Smart Phones
Google Alerts is a marketing tool that sends you email notifications every time your brand is mentioned online. It can be used for social media monitoring. As you grow your business, it can be harder and harder to keep up with all of your social reminders. That’s why social media monitoring tools are very useful for social media marketers.
Twitter Analytics is a social media analytics tool that provides a wealth of information that can help you create meaningful tweets that will resonate with your target audience. Understanding what types of content and topics your audience members enjoy most can help your social marketing and content strategy. The tool allows you to see impressions, engagements and insights for each tweet, for paid and organic posts.
Sprout Social offers social customer service solutions for leading agencies and brands. This social media campaign tracking tool enables brands to simplify social monitoring, listening, customer service, engagement and more. The app helps better connect with audiences, streamline publishing workflows, collaborate in real time by saving time and turn social data into meaningful insights at scale.
SocialTracker is a social media tracking tool that delivers analytics and competitive intelligence to help digital marketers make informed decisions, improve results, and better understand competitors. Using competitive benchmarks and social analytics, it enables digital marketers to uncover new opportunities, identify trends and track results across all major social channels and the web.
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I find myself faster than Google at tracking new social mentions. This has proven to be extremely valuable, because we are reporting the success of our activity sooner than ever before. Brand Mentions found links that other tools, including Google, didn’t discover until weeks later. Ashley Williams, Head of CEO at META
The tool allows tracking social media engagement on all major social platforms: Instagram, LinkedIn, Facebook, YouTube, Reddit, etc., likes, comments, shares, authority, performance, etc.
By default, the app will allow you to get data from the last 30 days. However, when you access the more complex version of the tool, you can get up to one year of historical data.
You can easily change the time period in the tool by using the dropdown in the top-right of the tool. You can set the date to 24 hours, a week or a month.
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The more actionable insights you can gather, the better campaign and overall social media presence you will be able to develop. The Social Media Tracker from is a social media analytics tool that offers you valuable analytics insights one click away. Accurate social tracking allows you to quantify the success of each campaign and help determine which are most important in driving leads, sales and traffic. Each social post can offer you a lot of valuable insights, very important for your next social media campaigns.
This tool is for anyone who uses social media tools for professional purposes or is interested in marketing campaigns. The tool works best for brands, agencies, influencers or advertisers.
Is the most effective method of monitoring your brand or product on the Internet. It is also a tool that measures the buzz around your brand, product or keyword.
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